Learning operation and marketing for your product

ChatGPT

1.在产品从0到1 的过程中需要产品经理、运营、营销三者合力作用。

运营是一个持续的过程,因此学习运营也能过让我们做出更符合长远运营思路的产品、更好地与负责运营的同事协作。而学习营销,能够让我们更好做到渠道投放、广告传播最终实现用户增长的目标。

而在任何一样事物学习成长裂变的过程中,思维是最重要的因素。因此该篇文章内容也将从人的思考方式和思维的打造上进行讲解。

1.思维切换与思维融合 think out of the box。大多数情况下,产品经理都有自己系统的产品思维模式,二运营则是另一种思维模式叫做经营思维。系统思维是给予业务长远发展的方向和底层动力的。运营思维是给予业务增长的动力,带动业务快速发展的。

虽然说产品和运营之间是殊途同归的关系,但是产品最主要的工作是为用户做好产品,二运营则是把好产品推给用户。(P145出图)

另一个重点是做产品的时候,尤其是开始阶段,要学会用经营思维来思考这个业务的商业模式的本质。当我们再结合运营思维后,我们可以应用在三个方面:经营用户流量、经营资源、经营价值链

1.经营用户流量:思考用户是谁,研究用户在哪里?寻找热点机遇,赚取流量红利,裂变传播

2.跳出思维框架思考资源问题。有一个通用模版可以使用,那就是向自己发问“我们是否一定要……才算(才可以)…….”

3.将预期做为自己的一种能力(俗称:“画饼”),并且需要提前弄明白各资源的接口问题,即所需要的输入以及能提供的输出

4.互联网产品本身就具有普惠性质在,及时是奢侈品和高端商品,呈现出来也是相对普惠的内容

5.在价值链的多个环节中,不断地寻找降低成本的思路,提高整体价值链的效能,创作更大的收益  

 

商业嗅觉和推理能力

  • 做产品很容易陷入眼前需要解决的众多问题中,而能做到抬头看又思考清楚的人则很少
  • 要在发现问题之上的层面来解决问题
  • 如何在复杂的业务架构上打造新的增长引擎
  • 广告业务山的商业嗅觉,可以体现在对广告的精准曝光和点击的理解和设计上。

 

品牌所传递的用户心智非常重要

1.产品时刻都需要思考差异化定位,例如创造新的品类、新的概念。差异化是要不断创新的,因为差异化会随着时间和竞品发展而减弱。差异化是要超出用户预期的。

2.聚焦并让用户热爱品牌,不断思考如何让用户爱上品牌的效果。并且持续和用户进行沟通

3.及时对品牌做一个自我价值的探索。We should explore the gaps between the vision of PM and the demand of the users. Moreover, the other important point is the gaps between key and normal users. Once we make a confimation of those gaps, we can change our strategy of user mentality for the product.

2. Some Key points when using the SWOT analysis.

If you’re a novice, then following these tips will get you off to a smoother start

  • In the very, very beginning stages, you need to clarify the objectives of your product with your team(something like mission&vision). After you’ve done this, you can kick off the SWOT Analysis
  1. The objectives can be a reliable support of the analysis process. If the whole team members can think together and brainstorm together with the same recognition, the SWOT analysis will become more effective and accurate. 
  2. Thinking and brainstorming together does not mean that we discuss less or confront less, we definitely encourage every member of the team to throw their different opinions out there.
  3. In some cases, the overall objectives have already been proposed. But if we keep our understanding of the objectives in our minds instead of sharing and confirming with others, it will easily cause misunderstanding and slow the process. 
  • 将SWOT分析当做可行的策略。
  1. SWOT分析仅是现况,客观的陈述。也许多数人在优势、劣势与威胁面都能做到客观的陈述,但在机会这一象限,许多人会将策略写进去,而非现象。
  2. 可以试着将机会想成:“理想情况”(Auspicious Conditions)的描述,这会有助于推出下一步的策略。
3.How do I use SWOT analysis in my work

项目背景:

4. Using ChatGPT to generate code:

Breaking down your requirements, I would put the prompt in the code box below.

 

Please help me write a piece of code that uses python code to control the mouse and keyboard to implement automatic mail forwarding in the outlook programme of a MacBook.

ChatGPT prompt

You can add any code you need according to the real application.

5. Developing your code:

If you want to realize more functions, try adding some requirements based on the original prompt.

In practice, it is necessary to adjust the parameters and positions according to the position of the buttons, etc., and the operation of the software.

 

The keyboard and mouse control pyautogui can be used in many automation applications.

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